Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Franchising trends identification and analysis on the basis of international franchising ratings
Available online: 15 December 2012 Subject Heading: Management issues JEL Classification:
On the basis of the main international ratings of franchising activity the general fundamental features of the leading franchising systems in the world, their specific characteristics, typical signs and the main indicators of activity are revealed. The systematization of observed trends is offered, the examples of successful campaigns of leaders of franchising are given and further development of sector is offered. Keywords: franchising, franchising networks and systems, trends analysis, review, outlook |
ISSN 2311-8725 (Online)
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