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Economic Analysis: Theory and Practice
 

Franchising trends identification and analysis on the basis of international franchising ratings

Vol. 11, Iss. 46, DECEMBER 2012

Available online: 15 December 2012

Subject Heading: Management issues

JEL Classification: 

Zinchak E.V. Applicant of department "General and Strategic Management", the Nizhny Novgorod State University named after NI Lobachevsky - the National Research University
elena.zinchak@gmail.com

On the basis of the main international ratings of franchising activity the general fundamental features of the leading franchising systems in the world, their specific characteristics, typical signs and the main indicators of activity are revealed. The systematization of observed trends is offered, the examples of successful campaigns of leaders of franchising are given and further development of sector is offered.

Keywords: franchising, franchising networks and systems, trends analysis, review, outlook

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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