Economic Analysis: Theory and Practice

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Economic Analysis: Theory and Practice

46(301) - 2012 December

The principles of client-oriented industrial company creating

ISSUE 46, DECEMBER 2012

Available online: 15 December 2012

Subject Heading: Management issues

JEL Classification:

Neretina E.A. Doctor of Economics, Professor of department "Marketing", the Mordovia State University named after N.P. Ogareva
ch.marketing@econom.mrsu.ru

Pachin N.A. Graduate Student of department "Marketing", the Mordovia State University named after N.P. Ogareva
pachin86@mail.ru

In the article authors consider strategic importance and economic value of creating of company's client-oriented management system and discuss fundamental principles of its making.

Keywords: client-orientation, company, principles, client, reciprocal relationships, satisfaction, client loyalty

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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