Home  Journals  Economic Analysis: Theory and Practice  38(293) - 2012 October

Formation of product portfolio on basis of on fuzzy set-modeling

Available online: 18 October 2012

Subject Heading: ECONOMIC-MATHEMATICAL MODELING

JEL Classification: 

The article is devoted to formation of product portfolio of business units. As base model the indistinct and multiple method is offered. In the work it is given an example of the definition of good position in strategic space, and also the redefinitions of positions of "the boundary goods" matrixes.

Keywords: grocery portfolio, boundary goods, fuzzy sets, linguistic variable, BCG matrix

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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