Economic Analysis: Theory and Practice

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Economic Analysis: Theory and Practice

35(290) - 2012 September

Elements of marketing analysis of social network

Vol. 11, Iss. 35, SEPTEMBER 2012

Available online: 3 October 2012

Subject Heading: METHODS OF ANALYSIS

JEL Classification:

Sukharev О.S. Doctor of Economic Sciences, Professor, Senior Researcher, the Institute of Economics of the Russian Academy of Sciences
o_sukharev@list.ru

Kurmanov N.V. Graduate Student of department "Economics and Management at the Enterprises of the Timber Industry and Nature Use", the Bryansk Engineering-Technological Academy
nik@kurmanov.com

In the article the model of the marketing analysis of a social network which allows to carry out a complex assessment of internet community is presented, using quantitative, quality and marketing indicators.

Keywords: internet marketing, social networking, viral marketing, marketing evaluation, target audience

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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