Gorshkova L.A.Doctor of Economic sciences, Professor of department "Economic informatics", Nizhny Novgorod State University named after N.I. Lobachevsky - National Research University gorla@mail.ru
Poplavskaya V.A.PhD in Economic sciences, Senior Lecturer of department "Economic informatics", Nizhny Novgorod State University named after N.I. Lobachevsky - National Research University pva7-ya@mail.ru
In article experience of use is reflected in the large industrial enterprise focused on innovative development, an author's technique of management by the organizational culture taking into consideration interrelations of this element of management system from internal and environment of the organization.