Home  Journals  Economic Analysis: Theory and Practice  14(269) - 2012 April

Analysis of distribution system and its role in the implementation of the corporate strategy

Available online: 9 April 2012

Subject Heading: ISSUES OF MANAGEMENT

JEL Classification: 

On the basis of the analysis of financial performance of activity of distributors the average structure of expenses is created. Methodology of analysis of financial indicators of the distributors is developed. The conclusion that the distribution system, capable to strengthen and expand a market share, at the expense of effective system of controlling from the supplier, is the important instrument of realization of corporate strategy is drawn.

Keywords: distribution, channel, marketing, motivation, supervision, structure, cost

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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