Home  Journals  Economic Analysis: Theory and Practice  2(257) - 2012 January

Macro-management methodology: reflexive approach to the management of consumer potential at the food market

Available online: 13 January 2012

Subject Heading: THE THEORY AND METHODOLOGY OF THE ECONOMIC ANALYSIS

JEL Classification: 

In the article the analysis of theoretical bases of management in consumer potential of the market of foodstuff is made. The dialectics of understanding by consumers of utility of foodstuff as bases of formation of a healthy food and a macro-marketing subject is considered. Features of institutional and reflective methodology of marketing are revealed. The model of reflective management in consumer potential of the market of foodstuff is offered.

Keywords: consumer potential, macro-marketing, foodstuff, reflective methodology, utility

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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