Economic Analysis: Theory and Practice

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Economic Analysis: Theory and Practice

2(257) - 2012 January

Analysis of cellular communication market in the segment «the students of Nizhny Novgorod universities»: the main positions of players and the characteristics of consumer preferences in the choice of a cellular operator

Vol. 11, Iss. 2, JANUARY 2012

Available online: 13 January 2012

Subject Heading: THE ANALYSIS OF KINDS OF ECONOMIC ACTIVITIES

JEL Classification:

Angelova O.Y. PhD in Economics, associate professor of department “Marketing and enterprise activity”, Nizhniy Novgorod State University named afterN.I. Lobachevsky - National Research University
oangelova@mail.ru

Dmitrieva E.M. Assistant of department “Marketing and enterprise activity”, Nizhniy Novgorod State University named after N.I. Lobachevsky - National Research University
mipd@ef.unn.ru

Antonova E.Y. Director of Ltd «NCK»
marketing@boltnn.ru

In the conditions of the high competition caused by a saturation of the market of cellular communication, operators are compelled to solve problems of expansion of sphere of influence, using scientific methods of research of behavior of consumers, their motivations and preferences for formation new customer-oriented products. In the article the results of marketing research of a segment of the market of cellular communication «the students of Nizhniy Novgorod high schools» are presented.

Keywords: marketing research, cellular communication, segment, consumer, preference

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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