Economic Analysis: Theory and Practice

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Economic Analysis: Theory and Practice

48(255) - 2011 December

Choosing sustainable form strategic alliance in the innovation process

Vol. 10, Iss. 48, DECEMBER 2011

Available online: 14 December 2011

Subject Heading: INNOVATION ACTIVITY

JEL Classification:

Alexandrovsky S.V. PhD in Economics, associate professor of department “Marketing, National Research University «Higher School of Economics», Nizhny Novgorod
s.alexandrovsky@gmail.com

Fomenkov D.А. PhD in Economics, associate professor of department “Marketing”, National Research University «Higher School of Economics», Nizhny Novgorod
fomenkov.d@gmail.com

Conflicts of participants of strategic alliances in the innovation process are often connected with high uncertainty of the results of the alliance activity, which could lead to its disintegration and reduced competitiveness. The model of sustainability that allows to choose the most sustainable form of alliance, on the basis of the possible causes of dissolution is offered in the article.

Keywords: strategy, Alliance, sustainability, innovation, process

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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