Economic Analysis: Theory and Practice

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Economic Analysis: Theory and Practice

45(252) - 2011 December

Model of introduction of technologies of self-service in retail trade

Vol. 10, Iss. 45, DECEMBER 2011

Available online: 1 December 2011

Subject Heading: INNOVATION ACTIVITY

JEL Classification:

Pezoldt К. Doctor of Economics, professor of department “marketing”, Technical University Ilmenau (Germany)
kerstin.pezoldt@tu-ilmenau.de

Koval А.G. PhD in Economics, senior lecturer of department “world economy”, St. Petersburg State University
a.koval@econ.pu.ru

Grigoryeva А.S. Graduate student of chair of world economy, St. Petersburg State University
anastasia.grigoryeva@mail.ru

In the article model technology of self-service in retail stores, which takes into account the interests of the company and consumers. It is identified the factors of the successful implementation of the model proposed by the authors. Assesses the prospects for the introduction of radio-frequency tags in retail in Russia are evaluated

Keywords: technology, self-service, commerce, innovation diffusion model, perception, cashier, RFID label

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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