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Economic Analysis: Theory and Practice
 

Using the concept of economic entity at the analysis of goodwill in holding structures

Vol. 10, Iss. 42, NOVEMBER 2011

Available online: 10 November 2011

Subject Heading: ESTIMATION OF NON-MATERIAL ACTIVES

JEL Classification: 

Plotnikova V.V. PhD in Economics, associate professor of chair analysis and audit, Saratov state socio-economic university
veryn@yandex.ru

In the article the holding companies with use of two different methods of recognition of business reputation are analyzed. As a result of the analysis it is concluded that holdings with the big amount of goodwill not always to reach more synergetic effect.

Keywords: business reputation, share, control, the concept, the economic subject, the parent company

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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