Home  Journals  Economic Analysis: Theory and Practice  38(245) - 2011 October

Marketing efficiency assessment: approaches to the analysis and calculation

Available online: 24 October 2011

Subject Heading: EFFICIENCY ESTIMATION OF BUSINESS

JEL Classification: 

Any activity within the limits of the organization assumes execution of expenses with the subsequent reception of incomes. For an estimation of efficiency of marketing performance of certain actions is necessary. Result of a similar estimation is definition of those directions of marketing which disperse with defined by the market strategy and from existing strategic reference points.

Keywords: marketing, the budget, efficiency, the analysis, activity, strategy, the organization

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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