Home  Journals  Economic Analysis: Theory and Practice  36(243) - 2011 September

The brand of the scientific institution as a measuring the value of the scientific and technical production

Available online: 5 October 2011

Subject Heading: VALUATION OF INTANGIBLE ASSETS

JEL Classification: 

The scientific and technical production concerns a category of trust. The buyer has to trust not so much credibility, uniqueness and novelty of research results, as the brand of scientific organization. This article proposes a procedure for the accounting value of the scientific and technical production force brand scientific institution as the integral of an intangible asset.

Keywords: brand, scientific organization, business reputation, image, intangible assets, value, products

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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