Economic Analysis: Theory and Practice

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Economic Analysis: Theory and Practice

33(240) - 2011 September

Expansion of methodological approaches to building a system for evaluating the effectiveness of marketing consulting services

Vol. 10, Iss. 33, SEPTEMBER 2011

Available online: 9 September 2011

Subject Heading: ANALYSIS OF ECONOMIC ACTIVITIES

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Deeva E.M. Associate professor of chair of economics and management, Ulyanovsk state technical university
dem@ulstu.ru

Bogdanova Y.N. Graduate student of chair of economics and management, Ulyanovsk state technical university
y.bogdanova@ulstu.ru

This article discusses the methodological approaches to the construction of system effectiveness of marketing consulting services. It was revealed that to use of system assessments will increase the capacity of consulting companies to increase market share consulting services.

Keywords: consulting, consultation, service, marketing, calculation, efficiency

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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