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Economic Analysis: Theory and Practice
 

Evaluation of the motivational aspect of corporate culture organization

Vol. 10, Iss. 32, AUGUST 2011

Available online: 1 September 2011

Subject Heading: Management issues

JEL Classification: 

Gaponova О.S. candidate of economic sciences, associate professor of chair of general and strategic management, Nizhny Novgorod branch of the National research university Higher school of economics
nta11@mail.ru

The article is devoted to analysis and etymology of "corporate culture" in the motivational aspect. The study includes a set of proposals to develop and promote an effective culture of the Organization, using elements of motivational interventions, complementary theoretical and methodical base solution to improve personnel management system organization.

Keywords: corporate culture, organizational culture, motivation, incentives

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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