Home  Journals  Economic Analysis: Theory and Practice  22(229) - 2011 June

The basic directions of researches in restaurant business within the framework of the program of loyalty formation

Available online: 9 June 2011

Subject Heading: METHODS OF THE ANALYSIS

JEL Classification: 

An author's study includes the analysis of the economic and marketing activity of the enterprise of public nutrition, the estimation of the existing program of loyalty, a study of consumer preferences and the analysis of competitory medium. Each direction serves for collection and systematization of information, necessary for developing the program of loyalty, directed toward the formation of long-term and mutually advantageous relations with the visitors.

Keywords: program, loyalty, a study, restaurant, business

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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