Home  Journals  Economic Analysis: Theory and Practice  20(227) - 2011 May

Analysis of profitability of clients as part of a strategy to build consumer loyalty

Available online: 25 May 2011

Subject Heading: MARKET ANALYSIS

JEL Classification: 

Article analysis criteria identifying profitable customers are effective ways to measure the loyalty of consumers, as well as the calculation of the value of the customer base for the company. Considered that there was a need for an integrated approach to the study of customer loyalty.

Keywords: consumer, loyalty, customer base, value, customer, rate, review

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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