Home  Journals  Economic Analysis: Theory and Practice  1(208) - 2011 January

The marketing analysis role in evaluation of business development prospects (by the example of educational services)

Available online: 18 January 2011

Subject Heading: ANALYSIS OF ECONOMIC ACTIVITIES

JEL Classification: 

Demand reduction and structural changes of society’s requirements for quantity and quality of educational services increase importance of market studying tools and position management within competitive environment. The key factors of educational system adaptation to modern conditions are: focus on employers determining level and structure of required graduate student’s competence; exact positioning and evaluation of close competitors in order to develop effective segment keeping. Recommendations on higher educational institution strategy correction based on marketing tools usage, statistical data and expert evaluations of labor market are presented.

Keywords: educational services market, demand structure, competitive environment, marketing analysis

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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