Economic Analysis: Theory and Practice

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Economic Analysis: Theory and Practice

39(204) - 2010 December

Methodological features of the strategic competitive and strategic marketing analysis

Vol. 9, Iss. 39, DECEMBER 2010

Available online: 2 December 2010

Subject Heading: Theory and methodology of economic analysis

JEL Classification:

Ilysheva N.N. doctor of economic sciences, professor, the head of the department of the analysis, accounting and labor economics, Ural Federal University named after the first President of Russia B.N. Yeltsin
intelectaudit@rambler.ru

Varlacheva T.B. candidate of economics, associate professor of the department of marketing and antirecession management, National Research Tomsk Polytechnic University
varlacheva_t_b@mail.ru

Selevich T.S. candidate of economic sciences, the senior lecturer of chair of anti-recessionary management and marketing, National research Tomsk polytechnic university
tatiana@ruscable.ru

It is proposed to use the results of strategic competitive and strategic marketing analysis for more effective innovation development in Russia. Methodological features of these two types of analysis were compared; similarities and differences have been identified. Clearly separated two possible objects of analysis - as a strategic marketing as strategic competitive - business and territorial governments.

Keywords: strategic competitive analysis, strategic marketing analysis, competitive advantage, the concept of development

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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