Economic Analysis: Theory and Practice

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Economic Analysis: Theory and Practice

38(203) - 2010 November

Concepts of innovative strategic management of investments on diversification the enterprise

Vol. 9, Iss. 38, NOVEMBER 2010

Available online: 17 November 2010

Subject Heading: INNOVATION POLICY AND INVESTMENT

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Filin S.A. candidate of economic sciences, associate professor of chair management of investments and innovations, Russian economic University
safilin@mail.ru

Chilikina G.B. senior lecturer, department of economics and management, Volgograd state university of technology
krisis@vstu.ru

Describes the concept of marketing investment, an integrated activity involving enterprises in the development of market for goods and services and the activities of the investment market. The concept of marketing investment must be combined with the strategic direction and management of investments aimed at enhancing the internal innovation and investment resources.

Keywords: concept, strategy, investment, innovation, management, marketing

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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