Home  Journals  Economic Analysis: Theory and Practice  28(193) - 2010 September

Marketing audit at the enterprises of publishing industry: modernization ways

Available online: 17 September 2010

Subject Heading: AUDIT THE EFFECTIVENESSES

JEL Classification: 

In the article is described the procedure of marketing Audit at enterprises in the publishing field, based on the step by step the analysis of the factors of internal and environment, the analysis of the chain of the creation of cost. Procedure is directed toward checking of the procedures of marketing control for the purpose of the estimation of effectiveness and search “narrow” places, correspondence of the marketing set of instruments of strategy of marketing of publishing house.

Keywords: publishing house, marketing, audit, cost, competition, strategy, the effectiveness

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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