Home  Journals  Economic Analysis: Theory and Practice  27(192) - 2010 September

Marketing audit in publishing business: essence, peculiarities, stages of organization

Available online: 9 September 2010

Subject Heading: PERFORMANCE AUDIT

JEL Classification: 

The article analyzes the results of sample inquiry of enterprises of publishing branch to assess the degree of need for marketing audit on these enterprises. Features, purposes and problems of practical realization of marketing audit at various stages are disclosed in the article.

Keywords: publishing business, marketing audit, external and internal environment, competition, efficiency

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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