Economic Analysis: Theory and Practice

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Economic Analysis: Theory and Practice

27(192) - 2010 September

Innovation analysis as a tool for building an attractive image of the company's marketing and competitive environment

Vol. 9, Iss. 27, SEPTEMBER 2010

Available online: 9 September 2010

Subject Heading: INNOVATION ACTIVITY

JEL Classification:

Ilyshev A.M. Doctor of Economics, Professor, Ural State University of Technology – UPI, after the first President of Russia B.N. Yeltsin, Yekaterinburg
intelectaudit@rambler.ru

Sahno J.S. the senior teacher of chair of book keeping, the analysis and audit, the Tyumen state university
sahno_tgu@mail.ru

Combined use of the innovative, marketing and competitive analysis for an estimation of investment appeal of the company is offered. Set of analytical indicators is generated. Perspective directions of use of the received analytical results are revealed. Application of local kinds of the administrative analysis is interpreted as the tool of formation of an attractive image of the company in the marketing and competitive environment.

Keywords: the innovative analysis, the marketing analysis, the competitive analysis, set of indicators, a product-innovation, process-innovation

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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