Home  Journals  Economic Analysis: Theory and Practice  24(189) - 2010 August

The environmental analysis in the context of strategic management of small enterprise

Available online: 20 August 2010

Subject Heading: PROBLEMS OF CONTROL

JEL Classification: 

In this paper the attention is focused on specificity of strategic management of small enterprise in auction conditions. The theory and practice show that there is a great difference between application of classical strategic management toolkit in corporation and small enterprise. The approach to competitor analysis for small enterprises is offered. Universality and availability of the approach is underlined and also limits of its application are specified.

Keywords: small enterprise, strategic management, competitor analysis, improvement factor of small enterprise, correlation analysis, regression model

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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