Home  Journals  Economic Analysis: Theory and Practice  22(187) - 2010 July

The basic points of the establishment of a reputational strategy of the company

Available online: 15 July 2010

Subject Heading: INTANGIBLE ASSETS OF THE ORGANIZATION

JEL Classification: 

Reputation - strategically significant active membership of company. The number of serious problems of domestic enterprises includes the fact that them lacks clearly expressed reputation strategy. In the article are described some theoretical and systematic approaches to the formation of reputation strategies.

Keywords: reputation, management, strategy, company

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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