Home  Journals  Economic Analysis: Theory and Practice  11(176) - 2010 April

Analyses and optimization of loyalty programs in retail

Available online: 8 April 2010

Subject Heading: ANALYSIS OF THE COMPETITIVE ABILITY

JEL Classification: 

Market environment constantly influences on management methods. Rise in competitiveness on Russian retail market makes operators raise efficiency of loyalty programs to create competitive edge. Analyses of global retailers’ kea competences let work out recommendations for loyalty programs optimization.

Keywords: hypermarket, loyalty program, efficiency, personnel, competitiveness, margin, motivation, mystery buyer, service

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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