Home  Journals  Economic Analysis: Theory and Practice  11(176) - 2010 April

Methods of operative management goods assortment enterprises on base of the study of the consumer preferences

Available online: 8 April 2010

Subject Heading: MARKETING AND THE OPTIMIZATION OF THE BUSINESS-PROCESSES

JEL Classification: 

The most important conditions of increasing to efficiency economic activity pertains the economic rational structure of the assortment produced to product. In given article is offered methods of operative management goods assortment enterprises on base to attributive models of goods with use rank factor to correlations.

Keywords: assortment, consumer value, commercial potential, competitiveness, management, marketing

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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