Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
The system of value creation in wireless telecommunications: practical aspect
Available online: 25 December 2009 Subject Heading: TROUBLESHOOTER DEVELOPMEN JEL Classification:
The current state of Russian telecom industry is associated with mobile market saturation, intensification of consolidation activity and toughening competition. These processes entail the increasing importance of value-based management (VBM) in a company’s system of management. In the article the full cycle of VBM implementation in a telecom operator is explored. On the base of mathematical analysis the dependence between wireless operator value and its value drivers is identified. It is concluded that «customer» and non-identified «structural» value drivers have a crucial impact on a market value of telecom company. Keywords: management, cost, system, factors, cellular |
ISSN 2311-8725 (Online)
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