Home  Journals  Economic Analysis: Theory and Practice  36(165) - 2009 December

Perfection of management by marketing of the machine-building enterprise on a basis of the process-task approach

Available online: 25 December 2009

Subject Heading: MARKETING

JEL Classification: 

On the majority of the Russian enterprises marketing is not begin considered as a key process of all activity. In the present work business process «Marketing» is analysed on a basis of the process-task approach. The major tasks are advanced, the algorithm is constituted; interaction of the tasks is defined in the form of diagram IDEF0; the imitation-mathematical model is resulted. It is concluded that the given technology allows to increase a management efficiency of the marketing activity of the machine-building enterprise.

Keywords: marketing, business-process, task, management

View all articles of issue

ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

Journal current issue

Vol. 23, Iss. 3 March 2024

Archive