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Economic Analysis: Theory and Practice
 

Analysis efficiency of product portfolio using double factor model

Vol. 8, Iss. 33, NOVEMBER 2009

Available online: 25 November 2009

Subject Heading: FACTOR ANALYSIS

JEL Classification: 

Kozlova О.А. associate professor, Omsk State University name F.M. Dostoevsky
sibomsk@mail.ru

Nechaeve E.V. graduate student, Omsk State University name F.M. Dostoevsky
kati_n@list.ru

This article shows an integrated approach for analyzing a product portfolio - "APR" methodology. The methodology combines finance and market estimates of every position in a company's product portfolio. The main purpose of "APR" methodology is to estimate the efficiency of the product portfolio, to find priority positions and ways of optimizing the product portfolio. With the help of "APR" methodology a company would have an opportunity to build a system of strategic and operational measures for product portfolio optimization. The article shows an example of utilizing "APR" methodology on the company JSC "Lubinks dairy-canning factory", dairy product producer.

Keywords: product portfolio, product position, product line, product portfolio optimization, product portfolio analyze methodology

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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