Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Analysis efficiency of product portfolio using double factor model
Available online: 25 November 2009 Subject Heading: FACTOR ANALYSIS JEL Classification:
This article shows an integrated approach for analyzing a product portfolio - "APR" methodology. The methodology combines finance and market estimates of every position in a company's product portfolio. The main purpose of "APR" methodology is to estimate the efficiency of the product portfolio, to find priority positions and ways of optimizing the product portfolio. With the help of "APR" methodology a company would have an opportunity to build a system of strategic and operational measures for product portfolio optimization. The article shows an example of utilizing "APR" methodology on the company JSC "Lubinks dairy-canning factory", dairy product producer. Keywords: product portfolio, product position, product line, product portfolio optimization, product portfolio analyze methodology |
ISSN 2311-8725 (Online)
|
|