Home  Journals  Economic Analysis: Theory and Practice  11(140) – 2009 April

Student’s profitability as a factor of the marketing operation of an Institute of higher learning

Available online: 28 September 2009

Subject Heading: Education issues

JEL Classification: 

Nowadays the applicability of marketing technologies has extended and covers not just production. Experts are becoming more frequent in addressing non-commercial marketing and services marketing. The urgency of adjusting marketing tools to education is governed by the penetration of market relations into education, exacerbating of the struggle for applicants between education facilities.

Keywords: education, marketing, IHL; branch, network, market, relations, client, CRM, service, applicant, person, guide

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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