Home  Journals  Economic Analysis: Theory and Practice  6(135) – 2009 February

Forming corporate strategy based on scenario planning

Available online: 18 September 2009

Subject Heading: Company development strategy

JEL Classification: 

The article deals with the company development strategy, uncertainty factor taken into consideration. Scenario approach is used to make allowance for uncertainty and suggests the way to decrease it. To decrease the uncertainty of the second and third levels a decision tree is used showing a number of scenarios of different probabilities. Based thereon the authors draw a conclusion about the economic performance of the company.

Keywords: discounting, cash, flow, factor, uncertainty, solutions, forecast, alternative, indeterminism, standard, interview, strategy, dialogue

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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