Home  Journals  Economic Analysis: Theory and Practice  4(133) – 2009 February

Brands cost estimating features

Available online: 18 September 2009

Subject Heading: Estimation of cost of trade marks

JEL Classification: 

Cost estimate of brands in modern world becomes more and more topical. One of unexplored factors having effect at brand is its position in enterprise brands portfolio. The author suggested the notion of enterprise brands portfolio from the viewpoint of cost estimate and its characteristic is cited. For the purpose of considering impact of brands of different levels of portfolio at cost of an estimated brand recommendations on appraisal of brands in the framework of cost-is-no-object and income approach were suggested. The article is of certain interest for plasticizing appraisers and owners of brands.

Keywords: brand, commodity, cost, appraisal, brand, recommendations, approach

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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