Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Marketing of regional nano-industry: principles, concept, mechanism
Available online: 19 June 2013 Subject Heading: Economics and management JEL Classification:
In the article key problems and perspective directions of marketing of nanoindustry are presented. The problems and possibilities of promotion of nanotechnological production are revealed. The need of construction of marketing strategies of development of a nanoindustry for regions of the Russian Federation is reasoned; the structure of reference strategy on the example of Volgograd region is proved. Keywords: marketing of innovations; nanoindustry of region; nanotechnologies; public loyalty; regional marketing strategy |
ISSN 2311-8733 (Online)
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