Home  Journals  Regional Economics: Theory and Practice  30(213) - 2011 August

The complex approach to the substantiation of strategy of regional marketing in network economy

Available online: 18 August 2011

Subject Heading: SEARCH. PROBLEMS. DECISIONS

JEL Classification: 

The complex approach to the substantiation of marketing strategies in network economy (regional aspect) is given. The algorithm of development and functioning of regional network economy is proved. Research of the basic steps of the development of communication marketing strategy in region is of interest.

Keywords: regional marketing, network economy, efficiency, strategy, communication measures

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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