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Regional Economics: Theory and Practice
 

Image of region and theoretical approaches to its classification

Vol. 9, Iss. 17, MAY 2011

Available online: 7 May 2011

Subject Heading: SEARCH. PROBLEMS. DECISIONS

JEL Classification: 

Chuvakova S.G. Cand.Econ.Sci., associate professor of chair «Marketing and the economic theory» Penza state university of architecture and construction
spi_sveta@rambler.ru

Sbusina M.V. student, Penza State University of Architecture and Construction
martisha89@list.ru

In article the concept of image both of the general abstract value, and of territorial aspect is opened. The author's treatment of region image is submitted on the basis of studying various theoretical approaches which were classified on four kinds - sociological, territorial - geographical, empirical and brandical. Concepts of internal and external image of region are opened, factors their determining are characterized. Approaches to classification of image kinds are offered as an abstract category, among which functional, contextual and comparative and as characteristics of region, proceeding from a perceived image, number of carriers of region image and features of image recognition.

Keywords: image of region, kinds of image, approaches to classification of image, internal image of region, external image of region

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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