Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Features of interaction of television branch and media research sphere in the regional markets
Available online: 25 March 2010 Subject Heading: SEARCH. PROBLEMS. DECISIONS JEL Classification:
The article indicates the features of development of 2 close branches: TV and media research. The main steps of these fields’ development and specific characteristics of interaction and influence of marketing TV measurement on broadcasting and TV Advertising branches of Russian market are presented. The comparative analyze of Russian research companies’ projects in media measurement is made, the integrated scheme of work of marketing information on national and local TV advertisement markets is considered. Keywords: television (TV), media measurment, regional TV advertisement branch, TV viewer behavior, advertiser, TV viewer |
ISSN 2311-8733 (Online)
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