Subject. The social welfare for families with children is actively evolving in Russia. Its social and legislative framework is advanced as well, promoting the respective organizational, material and technological basis. The technology for assisting and supporting the said category is renewed. The fundamental renewal of social support practices for families with children depends on the adoption of the new social welfare legislation. Objectives. We analyze processes renewing the social welfare for families with children and articulate what specifically can be done to support them. Methods. The study involves a set of general research methods, including logic, systems, comparative, functional, statistical and sociological ones. Results. We determined how it is possible to shift from social servicing to strengthening reproductive and educational opportunities of families, especially young ones. This implies various aspects and mechanisms for assistance by type of family, their problems and needs. The article demonstrates the transition from socio-economic support to socio-cultural, socio-educational, socio-psychological servicing. The fundamental renewal of various social servicing practices was found to result in a growing role of non-governmental sector. Conclusions and Relevance. Implementing and developing a personalized servicing program, as a new simplified service procedure, is a promising step to enhance the efficiency and quality of social welfare services. In Russia, the social welfare system can be mainly updated by activating the social activity of profit-making and non-profit entities. Self-help, self-organization of families seem to be the most promising trends, as the social welfare system is being technologically reshaped.
Keywords: problems of families with children, social security, social service, social services, social welfare law
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