Subject The article deals with the issues of effective enterprise cash flow management. Objectives The paper aims to formulate the basic principles of cash flow management, using chemical industry enterprises as a case study, and search optimization opportunities. Methods Using a traditional analysis of the potential for generating profits, in terms of monetary and technological elasticity, we analyzed cash flows of enterprises. Conclusions and Relevance A range of products of chemical industry enterprises should be updated on the basis of analysis of elasticity, and the monetary policy should be formed on the basis of the systematic application of cash flows constructions, the choice and structure of which should be determined by technological potential and dynamics of cash deficiency. This will take into account the interests of both owners and investors in the industry. The results of the research can be used in the activities of monotowns.
Keywords: chemical industry, city-forming enterprise, investment strategy, cash flow, profit
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