Presents a methodology for analysis of movie content, built upon the K.G. Jung's theory of archetypes. Trailers for domestic films been analyzed, both in terms of the presence of archetypes, and in respect of fixation the spectators of their emotions.
Keywords: archetype, trailer, emotional state, perception of movie content
References:
Indyk W. Psikhologiia dlia stsenaristov. Postroenie konflikta v siuzhete [Psychology for screenwriters. Construction of the conflict in the story]. Moscow, Al'pina non-fikshn Publ., 2014, 348 p.
Noakk N.V., Nevolin I.V. Razvitie osoznannosti emotsional'noi sfery molodezhi pri potreblenii mediakontenta [Development of awareness of the emotional sphere of youth with the consumption of media content]. Vestnik Vostochno-Sibirskoi akademii obrazovaniia – Bulletin of East Siberian Academy of education, 2013, no. 18, pp. 36–39.
Noakk N.V., Nevolin I.V., Tatarnikov A.S. Metodika prognozirovaniia vyruchki ot prokata kinofil'mov [The method of predicting revenue from movie rental // Financial analytics: problems and solutions]. Finansovaia analitika: problemy i resheniia – Financial analytics: science and experience, 2012, no. 48, pp. 17–24.
Jung C.-G. Analiticheskaia psikhologiia (Tavistokskie lektsii) [Analytical Psychology (Tavistock lectures)]. St. Petersburg, Palantir Publ., 1994, 136 p.