Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Post-crisis trends of development of the tele-industry: new challenges for marketing and management
Available online: 11 April 2012 Subject Heading: STRATEGY OF DEVELOPMENT OF ECONOMY JEL Classification:
In the article the factorial analysis of modern marketing tendencies in tele-industry sphere is carried out. The key directions of changes connected with differentiation of structure of requirements, by transition to technologies of digital broadcasting, increase of concentration of television content, institutional shifts in ways of tele-watching, formation of the integrated models of the organization of the media business, the accelerated saturation of information field and increase of perception of advertizing messages are revealed. Keywords: television industry, marketing, digitalization, TV viewing, media business, advertising, strategic changes |
ISSN 2311-875X (Online)
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