Finance and Credit

Abstracting and Indexing

РИНЦ
Referativny Zhurnal VINITI RAS
Worldcat
LCCN Permalink
Google Scholar

Online available

Eastview
eLIBRARY.RU
Biblioclub

Home

Journals

Finance and Credit

24(360) – 2009 June

Associative rules in bank loyalty programs

Vol. 15, Iss. 24, JUNE 2009

Available online: 16 September 2009

Subject Heading: Banking system

JEL Classification:

Paklin N.B. Candidate of Technical Sciences, Associate Professor of the Informational Technologies Department, Ryazan Branch of Moscow State University of Economics, Statistics and Computer Sciences, Sarapul Polytechnics Institute

Ulanov S.V. Candidate of Economic Sciences, Associate Professor of the Economics and Humanities Department, Sarapul Polytechnics Institute ;

The article describes the approach to discovering the interconnected events, based on applying a special machine training algorithm – associative rules. Retail banking services, purchased by the bank clients at some point act as events. The article provides a practical example of how you can discover, interpret and use the associate rules in the retail banking sphere, when selling additional services and modeling the clients’ loyalty.

Keywords: management, associative rules, banks, methods, modeling, loyalty

View all articles of issue

ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

Journal current issue

Vol. 30, Iss. 4

April 2024