Subject The article performs a marketing analysis of the car market under economic crisis in Russia. Objectives The aim of the paper is to unite isolated fragments of data in open sources of information to obtain the information enabling better understanding of interdependence between the car market players in Russia and abroad, and to predict further development and possible implications for the auto business and the public. Methods I apply econometric and statistical methods to analyze the impact of the crisis on the car market. Results The paper presents analytical data, which reflect the performance of the car market, and identifies possible trends. The findings may be useful for students and teachers as a material for academic research; they also may serve as recommendations for automotive or other businesses. Conclusions A sharp decline in retail sales of cars is a typical 'defensive' behavior of the population during the crisis. In 2015, car sales reached their minimum in moderately developed regions of Russia. Ten years before the 2008–2009 crisis, GDP per capita in purchasing power parity increased more than twofold, import of cars – 10 times. In 2016, the decision was made to extend government programs in support of demand for cars.
Keywords: crisis, marketing, analysis, vehicles, car market
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