Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Analysis of the development of municipal marketing in Russia
Available online: 15 May 2012 Subject Heading: QUIESTIONS OF MANAGEMENT JEL Classification:
The characteristics of municipal marketing are presented in the article. It is identified and addressed factors that influence on the formation and development of municipal marketing: International, economic, political, and legal. The classification of municipalities, especially urban development in Russia that determine the relevance of the strategies of the municipal marketing are analyzed. Keywords: marketing, city, municipal, redevelopment strategy |
ISSN 2311-8725 (Online)
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