Home  Journals  Economic Analysis: Theory and Practice  36(243) - 2011 September

The use of marketing information and analytical systems in the health service

Available online: 5 October 2011

Subject Heading: THE QUESTIONS OF MANAGEMENT

JEL Classification: 

Use of information and analytical systems in health care is becoming one of the most important elements of an effective marketing to promote the rational use of resources. In the article it is described the opportunity to create specialized analytical tool in multidisciplinary health institution, estimating the various options for medical care and their economic feasibility.

Keywords: marketing, information, analysis, management, tool, hospital

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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