Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Concepts of innovative strategic management of investments on diversification the enterprise
Available online: 17 November 2010 Subject Heading: INNOVATION POLICY AND INVESTMENT JEL Classification:
Describes the concept of marketing investment, an integrated activity involving enterprises in the development of market for goods and services and the activities of the investment market. The concept of marketing investment must be combined with the strategic direction and management of investments aimed at enhancing the internal innovation and investment resources. Keywords: concept, strategy, investment, innovation, management, marketing |
ISSN 2311-8725 (Online)
|
|