Home  Journals  Economic Analysis: Theory and Practice  19(148) – 2009 July

Types of the collective brands existing in the countries with developed market economy

Available online: 30 September 2009

Subject Heading: Typology of brands

JEL Classification: 

In the article there were given detailed analysis of collective brand types and sorts which are presented in countries with advanced market economy, also it was revealed content and definition of collective brand like concept, its legal constituent and key aims of trade marks discerning mechanism. On the basis of full-scale analysis of countries with advanced market economy practical experience in the article there was proposed author's typology of collective brand formation basis. The principal attention was given for consideration of: different types of national and branch trade marks, schemes of registration agricultural production designation in European Union countries. In the article there were considered collective brands from the position of competitiveness increasing and first of all it concerns national producers and small-scale enterprises development.

Keywords: collective, a brand, marketing, strategy, the certificate, quality, branch, a sign, business, protection, geography, the name, a designation, a place, an origin, a guarantee, tradition, firm, the name, business

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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