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Management of electronic network structures in trade: Evidence from the People's Republic of China

Filin S.A. Plekhanov Russian University of Economics (PRUE), Moscow, Russian Federation ( Filin.SA@rea.ru )

Shuai Liu Plekhanov Russian University of Economics (PRUE), Moscow, Russian Federation ( liushuai612@126.com )

Journal: National Interests: Priorities and Security, #11, 2018

Subject The article discusses the management of electronic network structures in commerce in order to enhance the performance of companies dealing with e-commerce.
Objectives The research is to identify and analyze trends in the development of the Chinese commercial market and contemporary trade as a whole in order to improve the management of electronic network structures in trade.
Methods The research employs methods of analysis, synthesis and logic research based on the creative and information approach. The novelty of this research is that it proposes promising managerial decisions for enhancing electronic network structures in commerce, which would be adequate to market trends and changes. The suggestions were made upon the analysis of the trends revealed in the Chinese commercial market and contemporary trade as a whole.
Results We spotlight the correlation between trends in the development of the Chinese commercial market and contemporary trade, and managerial decisions in terms of higher effectiveness of electronic network structures in commerce. We provide our recommendations for improving the management of electronic network structures in commerce and calculate the economic effect of our proposal, illustrating the case of Jindong Group pursuing higher sales and profit.
Conclusions and Relevance If new management levels of electronic network structures are set or the existing management level is improved, companies will be able to promote their e-commerce more effectively, sell more goods and raise the quality of their services.


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