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The innovative technologies in regional policy: the modeling of virtual macro regions in Povolzhye

Matkovskaya Ya.S. associate professor of chair the management, marketing and manufacturing organization, Volgograd state technical university ( matkovskaya@mail.ru )

Moskovtsev A F. professor, head of the of chair the management, marketing and manufacturing organization, Volgograd state technical university ( matkovskaya@mail.ru )

Journal: Regional Economics: Theory and Practice, #35, 2010

In article the authors are call attention to application of innovative technologies in regional policy - the development of complexes approach to macro regional policy, based on integration of vertical and horizontal division into districts. The goal of forming of virtual macro regions is sustainable social-economy development and lowering the extent of unevenness of Russian regions development, development of Public-Private Partnership, commercialize of innovative.


Mobile payment systems: way to market equilibrium and welfare or to imbalance and crisis?

Matkovskaya Ya.S. Doctor of Economic Sciences, Professor, the Department of World Economy and Economic Theory, the Volgograd State Technical University ( yana.s.matkovskaya@gmail.com )

Berezhnova A.I. Master Student, the Department of Economics and Management, the Volgograd State Technical University ( luxury_economy@mail.ru )

Journal: Financial Analytics: Science and Experience, #28, 2013

In the article the problems and prospects of development of a world financial system are considered. Authors investigate opportunities and prospects of development of mobile payment systems, analyze the main tendencies in the field of finance and on their basis make forecasts about new trends of development of the financial market, raise a question of new problems of regulation of financial and monetary system.


New view on the nature of the financial markets: preamble of innovative approach

Matkovskaya Ya.S. Volgograd State Technical University, Volgograd, Russian Federation ( yana.s.matkovskaya@gmail.com )

Journal: Finance and Credit, #10, 2014

The article considers the research of the features and regularities of the financial markets. The traditional theories describing their nature, incapable are adequately display behavior of participants of these markets in the conditions of increase in number of players, anonymities of the exchange trade which almost completely has become the electronic. The author presents the hypothesis of the swarm nature of the financial markets, based on new opening in biology. It consists in the fact that the financial market is a structurally heterogeneous communication system that provides the thrust and assumes certain information and space-temporal combination of individual and collective behavior.


The institutionalization of the commercialization of the innovations in Russia as a condition for the innovation hitch

Shahovskaya L.S. professor of chair world economy and economic theory, supervisor of studies of the Centre of Economical Research (CER) Volgograd State Technical University ( mamol4k@yandex.ru )

Matkovskaya Ya.S. associate professor of chair the management, marketing and manufacturing organization, Volgograd state technical university ( matkovskaya@mail.ru )

Journal: National Interests: Priorities and Security, #24, 2010

The authors of this article has proved that the main cause of the low rate of the innovative development in Russia is the effect of the poorly developed the institutes of commercialize of the innovations. The institutionalization of commercialize of the innovations in Russia must be methods of the realization the innovation hitch. The essence of this appropriateness and objective phenomena of the modern social-oriented economy is include the everyone of a basic institutes of the society-economic system - the business, the society, and the state, are forming suitable institutes which answer theirs interests and submit to interests of another institutes.


Financial aspects of innovation-driven economic growth: The challenge is to prevent innovation stagnation

Matkovskaya Ya.S. Volgograd State Technical University (VSTU), Volgograd, Russian Federation ( yana.s.matkovskaya@gmail.com )

Journal: Regional Economics: Theory and Practice, #1, 2019

Subject The article identifies stages of the world economy development, financial reasons for a slowdown in innovation-driven growth, which contributes to negative trends at both the regional and global level.
Objectives The purpose of the study is to review the new structural characteristics of the modern financial system, identify areas for solving the problem of innovation stagnation and sustainable development of the financial sector.
Methods I employ a systems approach, institutional, abstract-logical and comparative analyses.
Results The article unveils current issues related to innovation development of financial system, and opportunities to overcome negative trends and prevent innovation stagnation.
Conclusions The problems of innovation and financial sector development should be addressed in a comprehensive manner. Boosting the innovative and growth is a task that should be solved at government and country level. Furthermore, it is crucial to develop infrastructure.


Trends and prospects of developing the oil market and rationale for marketing strategies for the Russian oil companies to commercialize innovation

Matkovskaya Ya.S. Volgograd State Technical University, Volgograd, Russian Federation ( yana.s.matkovskaya@gmail.com )

Poluyufta L.V. Volgograd State Technical University, Volgograd, Russian Federation ( lilia22_1989@mail.ru )

Journal: Digest Finance, #4, 2016

Importance The article analyzes contemporary development trends of the oil market and their background. We also determine and systematize prospects for the oil market up to 2040. In the current complicated circumstances, the Russian oil companies should outline marketing strategies for commercializing their innovation.
Objectives The research determines trends and prospects of the oil market, which will continue its development within the coming 30–40 years. We also search for methods to bring oil companies into an innovative path, which will be more effective if coupled with innovation and marketing strategies.
Methods The methodological framework includes comparative timing and cross-country analysis, statistical method, methods of induction and deduction, forecasting.
Results We grouped trends and prospects of the oil market and substantiated how important for the Russian oil companies to use marketing strategies for commercializing innovation.
Conclusions and Relevance Contemporary trends in the oil market demonstrate its development and stable growth in production and consumption of oil and gas, with innovative activity and innovation efficiency being higher. The competitiveness of the Russian oil companies depends not only on innovation itself, but also innovation commercialization strategies.


Integration associations in contemporary global economy: Global trends and opportunities for using them for purposes of Russia’s economic security

Shakhovskaya L.S. Volgograd State Technical University, Volgograd, Russian Federation ( mamol4k@yandex.ru )

Matkovskaya Ya.S. Volgograd State Technical University, Volgograd, Russian Federation ( yana.s.matkovskaya@gmail.com )

Journal: National Interests: Priorities and Security, #4, 2017

Importance The article discusses international and intergovernmental economic relations arising from the formation and institutionalization of today’s international integration economic associations. The article also examines trends in the development of global economy, general and regional contradictions. We analyze the nature of contemporary international competition, opportunities, and indicate further paths for Russia’s economic policy.
Objectives The research examines integration associations in the contemporary global economy, global trends and opportunities of using them in Russia’s interests.
Methods Studying development trends in international integration associations and outlining strategies for developing Russia’s foreign trade policy, we used methods of induction and deduction, analysis and synthesis. The research also involves the dialectical method that allows studying contradictions, methods of structural and institutional analysis for identifying new forms of competition.
Results We examined the development of institutional competition that was arising in the global economy. The article provides detailed description of measures for Russia’s economic security and strategy of its foreign trade activities assuming that Russia takes part in the creation of international economic integration associations and undertakes new ones.
Conclusions and Relevance Considering the onset of the institutional competition in international integration processes, Russia can enhance its participation in them and enhance its national security by improving the institutional structure of international economic organizations – it sets up and supports, and deal with other organizations on equal competition terms.


Reshoring: problems and perspectives for Russia and China

Shakhovskaya L.S. Volgograd State Technical University, Volgograd, Russian Federation ( mamol4k@yandex.ru )

Matkovskaya Ya.S. Volgograd State Technical University, Volgograd, Russian Federation ( yana.s.matkovskaya@gmail.com )

Journal: National Interests: Priorities and Security, #36, 2014

Importance The article discusses the issues of reshoring, prospects and trends of the phenomena; it also evaluates the possible danger to Russia and China. We have conducted the research of the foreign sources and opinions and determined the prospects and risks of reshoring to Russia.
     Objectives Our paper aims at identifying the preconditions, content and consequences of reshoring for Russia and China. The tasks of the article's research are as follows: to analyze the position of the Western politicians and scientists concerning reshoring initiative; to research the reality of reshoring intentions; to review the cause-and-effect relationship of forming reshoring initiatives by the EU and U.S.; to analyze the reshoring consequences for the Chinese economy; to forecast the reshoring consequences and determine strategy of the Russian manufacturing industry.
     Methods We use a synthesis method and method of comparative analysis, differentiating positions of the EU and U.S. about reshoring and reshoring consequences for China and Russia.
     Results Our paper reveals the real picture of the processes that are taking place in the modern global economy, trends and prospects of the international labor division and globalization.
     Conclusions and Relevance We make a conclusion that reshoring is an objective phenomenon, embodying the intentions of the EU and U.S., which will soon take a normative and institutional basis, and it will be realized in real economic policies of the developed countries. In this regard, China will have to reconsider the pricing policies of the resources and Russia should develop its own creative potential and conditions for the development of domestic high-tech business, and it should learn from the West and China how to commercialize innovation.


Marketing communication policy as an effective mode to manage reputational risks of commercial banks

Matkovskaya Ya.S. Volgograd State Technical University, Volgograd, Russian Federation ( yana.s.matkovskaya@gmail.com )

Gushchina E.G. Volgograd State Technical University, Volgograd, Russian Federation ( L055@mail.ru )

Daev D.D. Volgograd State Technical University, Volgograd, Russian Federation ( daev_dmitriy@mail.ru )

Perevozchikova S.V. Volgograd State Technical University, Volgograd, Russian Federation ( psv2792@mail.ru )

Zvereva D.I. Volgograd State Technical University, Volgograd, Russian Federation ( z-dara@mail.ru )

Journal: Financial Analytics: Science and Experience, #37, 2014

Importance In recent years, there is an increased attention on the part of scientists and practitioners to the issue of the business reputation management of the market actors. For the banking sector, the reputation and reputational risks are of particular importance. The management of these risks requires ensuring of its anticipatory strategic nature, which can be achieved through the implementation of the effective marketing communication policy. The issues of formation and maintenance of a positive image and a high level of business reputation of the Russian banking became the subject of the study. We have explored the potential of marketing communication policy as an effective way to manage the reputational risks of the commercial banks.
     Objectives In order to identify the trends, the traditional and new reasons for enhancing the profile of the banks' reputational risks, we have identified the relationship between the reputational risks and the Russian banks competitiveness in the conditions of the WTO membership. We proved that the bank's effective marketing communication policy under the conditions of its strategic and anticipatory nature creates the conditions for improving the competitiveness of banks. We have formulated the principles of banking communication policy of the reputation risk management.
     Methods On the basis of the concepts of general and banking marketing, methods of rating and qualitative assessments of its feasibility, elements of comparative and statistical analysis, we have identified the most effective approaches to the management of the banking reputational risks on the basis of the marketing communication policy.
     Results The standard methods of the reputational risks fail to yield long-term results, since such policy means only countering the risks, instead of their management. The marketing communication policy can provide the proactive impact. In the conditions of the Russia's accession to the WTO, the communication policy can be realized at interbank and intra-bank levels. For the first level, we defined the development of consolidation bank communication policy on the basis of the offered criteria of efficiency and development of directions. For the second level, we have formulated the principles of formation and realization of marketing communication policy of commercial banks.
     Conclusions and Relevance We arrived at a conclusion that only the development of the marketing communication policy at the two levels (interbank and intra-bank ones) can improve the competitiveness of Russian banking structures in terms of the Russian membership in the WTO, which will allow to perform less risky entry in international markets.


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