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Matrix approach to the formation of economic policy of the company

Kuznetsova V.A. PhD in Economics, professor of department “Finance and Credit”, Siberian State Aerospace University named after academician MF Reshetnev ( kuznetsova_vera@mail.ru )

Semenov S.S. Graduate student of department “Finance and Credit”, Siberian State Aerospace University named after academician MF Reshetnev ( sergey19862@ya.ru )

Journal: Financial Analytics: Science and Experience, #1, 2012

Every company needs carry out their activities most effectively in connection with unpredictability of the environment. Formation of sound economic policies may contribute to this. In the work the model of policy making enterprise is offered, the basis of which it is proposed to use a matrix approach. Testing by the example of the branch «Siberia» JSC Rostelecom is conducted. But in the article it is reflected only the resulting recommendations, because of the large amount of calculations.


Language policy vs. economic policy of modern Russia: Problems and prospects

Yudina N.V. Financial University under Government of Russian Federation, Vladimir Branch, Vladimir, Russian Federation ( dr.yudina@mail.ru )

Kuznetsova E.A. Financial University under Government of Russian Federation, Vladimir Branch, Vladimir, Russian Federation ( e.a.kuznetsova@list.ru )

Journal: National Interests: Priorities and Security, #3, 2017

Importance The research attempts to analyze the language policy as part of the economic policy of Russia in the early 21st century. For purposes of the article, the language policy shall mean a spectrum of various ideological principles of governmental control, and a combination of practical activities to address language-related issues in the State and society.
Methods The research applied general scientific methods, including induction and deduction, analysis and synthesis, abstraction, generalization, analogy, description, and specific methods fitting into the subject of the research and involving methods of logic, statistical analysis and synergistic method that required to analyze the language policy and search for mechanisms for self-organization of the socio-political system in modern Russia.
Results We analyze principal aspects of the language policy in the Russian Federation, and prospects of its development assuming that the language policy is a part of the economic policy of the State, since it is supposed to coordinate institutional, social, cultural, educational, environmental and economic aspects.
Conclusions and Relevance The analysis allows to identify key issues undermining the efficiency of the existing language policy. Russia should address those issues as they represent a part of its national interests. The findings are designated to devise a comprehensive mechanism for evaluating the efficiency of Russia's language policy.


Various forms of cooperation in the framework of the implementation of outsourcing

Kuznetsova Y.V. lecturer in general and strategic management, the Nizhniy Novgorod branch state university - Higher school of economics ( ulishuar@yandex.ru )

Journal: Economic Analysis: Theory and Practice, #38, 2010

This article discusses the different forms of interaction between the company and the service providers. Proposed model traditional outsourcing, insourcing, multisorsing. Identifies the main factors affecting the type of interaction with the service providers.


The method of structural-dynamic modeling of market capacity of foodstuff

Kuznetsova L.V. PhD in Economics, associate professor, department “Marketing”, Russian Correspondence Financial and Economic Institute ( anod_ural@ufanet.ru )

Journal: Economic Analysis: Theory and Practice, #6, 2012

In the article the basic methods of economic-mathematical modeling of indicators of market capacity of foodstuff are considered. The technique of the structurally-dynamic modeling, allowing to take into account in the course of distinction forecasting in consumption typology, characteristic for macro-segments of the given market is offered.


Foreign investment activity of Russian enterprises

Kuznetsova G.V. Plekhanov Russian Economy University, Moscow, Russian Federation ( gkuznetsova@rambler.ru )

Journal: National Interests: Priorities and Security, #14, 2014

Russian companies are increasingly involved into the globalization processes. The author considers the export of the Russian entrepreneurial capital as a natural process for modernization of the Russian foreign economic relations. This export can become an important instrument of the new positioning of Russia in the world economy and the further integration into the system of the world economic relations.


Macromarketing of food as a factor of maintenance of food safety of the country

Kuznetsova L.V. Candidate of Economy, Associate Professor,Dосtoral candidate of Marketing Chair, All-Russia Extramural Financial and Economic Institute ( anod_ural@ufanet.ru )

Journal: National Interests: Priorities and Security, #23, 2010

In the article the analysis of theoretical foundations of marketing of a foodstuff in a context of maintenance of food safety of the country is made. The interrelation of consumer sovereignty, food security and marketing technologies is considered. The necessity of use of macromarketing of food for the purpose of realisation of strategy of maintenance of food safety is theoretically proved.


Methods of analysis and assessment of resource providers

Kuznetsova M.N. PhD in Economic Sciences, Associate Professor of department "Accounting, Analysis and Planning", the Institute of Shipbuilding and Marine Arctic Engineering, the branch of the Northern (Arctic) of the Federal University named after M.V. Lomonosov ( mk.izumrud@mail.ru )

Journal: Economic Analysis: Theory and Practice, #43, 2012

Efficiency of functioning, reliability and long term of presence in the target market of the enterprise in many respects depends on a right choice of the supplier of resources. For this purpose it is necessary to carry out the detailed analysis and evaluation of potential suppliers.


Problems of staffing of innovative development of regional agrarian and industrial complex

Kuznetsova E.V. PhD in Economic Sciences, Associate Professor, the Department of Management of Agrarian and Industrial Complex, the Penza State Agricultural Academy ( elena_myskina@mail.ru )

Journal: Regional Economics: Theory and Practice, #35, 2013

In the article it is noted that now sharply there is a problem of ensuring innovative development of regional agro-industrial complexes creative managers and experts of the business. The reasons which determine this problem are analyzed. The conclusion is drawn that new innovative approaches to its decision are necessary.


Regional trade agreements of the Latin American countries in the world economy system: experience for Russia

Kuznetsova G.V. PhD in Economics, associate professor of department World Economy, Russian Economic University named after GV Plekhanov ( gkuznetsova@rambler.ru )

Journal: National Interests: Priorities and Security, #14, 2012

In the article on an example of the Latin American countries the problem of regional trading agreements actual is analyzed. Use of the specified agreements can become one of mechanisms of effective development of foreign economic relations and integration of Russia into global world economic system.


Macro-management methodology: reflexive approach to the management of consumer potential at the food market

Kuznetsova L.V. PhD in Economics, associate professor, department “Marketing”, Russian Correspondence Financial and Economic Institute ( anod_ural@ufanet.ru )

Journal: Economic Analysis: Theory and Practice, #2, 2012

In the article the analysis of theoretical bases of management in consumer potential of the market of foodstuff is made. The dialectics of understanding by consumers of utility of foodstuff as bases of formation of a healthy food and a macro-marketing subject is considered. Features of institutional and reflective methodology of marketing are revealed. The model of reflective management in consumer potential of the market of foodstuff is offered.


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